Stir up conversation with coffee connoisseurs and novices alike at CoffeeCon LA, brewing at Magic Box at The Reef. Your general admission ticket gets you access to the main tasting exhibit, as well as entry to Coffee University, which includes the day's lineup of classes, discussions, panels and giveaway opportunities. If your coffee curiosity is truly boiling over, opt for the additional Tasting Seminar ticket, which gets you into the For the Love of Coffee Lab, a two-hour intensive tasting and learning seminar.